Customer Services

Customer Services

Cookies Policy

Cookie Policy

We use cookies and similar technologies on aku.co.uk to make the site work, to improve performance, and (where you allow) to measure marketing effectiveness and show more relevant content and offers.

 

What cookies are

A cookie is a small text file placed on your device when you visit a website. Cookies help websites recognise your device, remember preferences, keep sessions secure, and (where enabled) measure how people use the site or how advertising performs.

Cookies cannot run programs or deliver viruses to your computer.

 

How we use cookies

  • Strictly necessary: required for core site functions (for example, security, page navigation, checkout/session features).
  • Analytics/performance: helps us understand how the site is used so we can improve it (for example, which pages are visited and how the site performs).
  • Marketing/personalisation: helps deliver personalised content and offers and measures advertising effectiveness (for example, building audiences and understanding content interaction).

Marketing and analytics cookies are used only if you allow them via your cookie choices.

Personal data and cookies

Some cookies (especially analytics and marketing tags) can create online identifiers (such as cookie IDs and device IDs) and may collect information about your browsing activity on this site. This information can be treated as personal data under UK data protection law when it can be linked to an individual or device.

Where we collect personal/identifiable information directly (for example, when you enter your email address or checkout details), we will do so through forms where you provide the information knowingly.
 

Your choices

You can accept or decline non-essential cookies. Most browsers automatically accept cookies, but you can usually change your browser settings to block or delete cookies. If you disable cookies, parts of the site may not function correctly.

Important: Blocking cookies at browser level may also block strictly necessary cookies that support core site functions.

 

Cookies and technologies we use

The table below summarises the main third-party cookies/tags referenced on aku.co.uk. Actual cookies may vary based on your device, browser and consent choices.

Provider / Cookie Category Purpose Notes / Opt-out
Sub2 cookie Marketing / Personalisation Enhances user experience by delivering personalised content and offers, and helping show products most relevant to you. Potential intrusiveness: Low (as previously assessed). Refer to Sub2 information within the cookie preference interface (where available).
Meta (Facebook) Pixel
fbevents.js		 Marketing / Measurement Measures and optimises advertising on Meta platforms and helps build audiences. It can help us understand which pages/content were viewed and interacted with on aku.co.uk and how users move between devices. Meta ad preferences: https://www.facebook.com/ads/preferences
Google Analytics
_ga		 Analytics / Performance Helps us understand how users use aku.co.uk (for example: time of visit, pages viewed, whether you have visited before, and the site visited prior to aku.co.uk). Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
 

Website platform

aku.co.uk runs on a custom MTC-built website platform. Cookies and tags are implemented to support site functionality, analytics and (where enabled) marketing measurement/personalisation.

 

Contact

For privacy questions, contact the Data Compliance Officer: [email protected].

For broader information on how we handle personal data, see the Privacy Notice.